51福利

Assistant Vice President, Marketing

• Responsible for directing and overseeing all university marketing operations and strategies. Administers consistent brand stewardship and messaging development.
• Oversees production of all advertising material, including experiential, print, digital, video, audio, and out-of-home.
• Collaborates with campus stakeholders to promote special events, programmatic engagement, and advancement initiatives.
• Directs all aspects of creative marketing production, including graphic design, photography, and videography.

Contact Alley

Graphic Designer

• Maintains the integrity of the university’s brand identity.
• Serves as a main contact for creative and design project requests.
• Consults, coordinates, develops, designs, and manages advertising and print schedules.
• Collaborates with internal stakeholders and outside vendors to fulfill print collateral requests.

Contact Amber

Specialist, Social Media

• Develops and manages 51福利鈥檚 organic social media strategies in coordination with various departments and university strategic initiatives.
• Maintains responsibility for 51福利鈥檚 brand and communication across organic social media and digital platforms.
• Monitors all social media platforms for appropriate content and executes updates as needed.

Director, Creative Content

• Leads production of the University’s branding, advertising, print, and digital collateral.
• Provides creative art direction and oversees identity compliance.
• Ensures that the creative produced is innovative, consistent, and effective.
• Manages relationships with vendors to ensure satisfaction and premium quality production.

Contact Brad

Director, Integrated Marketing

• Manages social media and SEO staff to ensure effective strategy and performance.
• Develops and executes enrollment-focused marketing across digital and print; oversees digital advertising performance.
• Creates and manages content to ensure brand consistency in tone and messaging across digital and print.
• Coordinates media buys and vendor partnerships, collaborating with agencies and external partners.

Contact Erin

Photographer

• Primary photographer for marketing campaigns and promotions.
• Provides campus-wide photography, videography, and editing.
• Makes content recommendations based on data and analysis.
• Maintains responsibility for project files and creative assets in the university鈥檚 asset management system.

Contact Katie

Assistant Vice President, Communications and University Spokesperson

• Oversees internal and external communication initiatives.
• Develops strategy for media relations and targeted partnerships.
• Collaborates with university staff to pitch stories and respond to media inquiries.
• Partners with the Public Safety department to disseminate timely warnings and emergency communications.

Contact Julee

Specialist, Search Engine Optimization (SEO) Content

• Creates and executes comprehensive SEO strategies to improve search engine rankings.
• Conducts thorough keyword research to identify high-impact search terms.
• Develops SEO-friendly content for the website, microsites, and landing pages.

Contact Madison

Manager, Communications Content

• Oversees delivery of written and digital content to convey strategic messaging.
• Copyedits produced content including university-wide reports, email communication, magazine articles, and media buys.
• Drafts original communication for website content, magazine articles, and press outreach.
• Shares responsibility for 51福利’s brand and communication with both internal and external audiences.

Videographer

• Primary videographer for marketing campaigns and promotions.
• Provides campus-wide videography, photography, and editing.
• Makes content recommendations based on data and analysis.
• Maintains responsibility for project files and creative assets in the university鈥檚 asset management system.

Contact Lyle

Manager, Web Strategy and Development

• Manage the university’s portfolio of websites. This includes ongoing evaluation and revision of the site’s functionality and content for effectiveness, monitoring, and implementing relevant best practices and trends in website content.
• Assist and train a network of web contributors who are responsible for overseeing and updating their departments website content.
• Act as a liaison between the Department of Information Technology, Marketing and Communications, and outside vendors to resolve technical problems and improve the site experience.
• Ensure pages conform to SEO best practices and accessibility.

Contact Jason